"Life gives entrepreneurs an extra dose of lemons. Fight back with Lemonade Maker Strategies and turn your BIGGEST challenges into your GREATEST successes."

—Thomas Minieri

Before entrepreneurs work with me, they need orientation — not motivation, tactics, or another strategy layered on top of confusion.

This page exists to help you determine whether direct mentorship is the right next step.

THIS IS NOT TRADITIONAL COACHING

I don’t operate as a motivational coach or a tactics-first consultant.

My work is rooted in Lemonology™ — a disciplined way of interpreting pressure, diagnosing why progress stalls, and building structure, sequence, and skill where it actually matters.

Entrepreneurs come here when:

• Hard work isn’t producing forward movement
• Advice sounds right but doesn’t translate into results
• Marketing feels expensive, confusing, or dependent on others
• The business has outgrown guesswork — but not yet stabilized

START WITH ORIENTATION

Before any conversation, I ask entrepreneurs to watch the short orientation below.

🎥 WATCH: THE SELF-EMPLOYMENT TRAP

This orientation explains one of the most common reasons capable entrepreneurs stay stuck — and introduces how I think about growth, leverage, and leadership.

Inside, you’ll uncover:

• Whether you own a business — or just your job
• Why effort alone stops working past a certain point
• How to identify the real constraint holding you back
• What must change to move from operator to CEO

This isn’t a pitch.
It’s shared context.

WHO THIS IS FOR

Working together is a fit if you:

• Have already proven effort and capability
• Are done chasing tactics, tools, or agencies
• Want to build systems you actually understand
• Are focused on long-term stability, not quick wins

This is not a fit if you’re looking for shortcuts or fully outsourced solutions.

Clarity requires responsibility.

THE CONVERSATION

If the orientation resonates, the next step is a strategy conversation.

This is not a sales call.

It’s a working discussion to:

• Clarify where you are
• Identify what actually matters next
• Determine whether direct mentorship makes sense

If there’s alignment, we’ll discuss next steps inside the Lemonade Maker® ecosystem.

If not, you’ll leave with clarity you can use immediately.

READY TO START?

If the orientation video resonated — and you want help building with clarity, order, and skill — request a conversation.