"How you handle the challenges of today will shape the person you become tomorrow."

—Thomas Minieri

VISIONARY CEO & FOUNDER

Thomas Minieri is the author of the cult-classic business book Lemonade Maker and the creator of Lemonade Maker® Strategies—a modern strategic community helping entrepreneurs thrive in an era defined by technology, disruption, and accelerated change.

Over the past two decades, Thomas has built multiple seven- and eight-figure ventures at the intersection of innovation, psychology, marketing, and systems design. Every company was bootstrapped. Every lesson was earned. And every framework taught today traces back to real-world pressure.

Known for his fearless creativity, culture-driven leadership, and tech-forward approach, Thomas has helped thousands of founders bring clarity to chaos and break the status quo to build something unforgettable.

From Pressure to Perspective

Thomas bootstrapped his first company from a $30 startup into an eight-figure national franchise — without funding, investors, or debt. Along the way, he learned how pressure exposes weak models, how bad advice compounds chaos, and how clarity only holds when strategy and structure are built in the right order.

Those experiences shaped how he thinks about entrepreneurship:

• Why most founders work hard but stall
• Why marketing confusion creates dependency
• Why systems fail when they’re built out of sequence
• And why innovation is usually hiding inside the problem itself

That perspective became the foundation of Lemonade Maker®.

Franchising & Expansion

• Bootstrapped Planet Ballroom® from a $30 startup to $12M+ in revenue in under a decade — no funding, no investors, no partners, no debt
• Founded two companies that surpassed seven-figure annual revenue; and one surpassed eight figures
• Achieved a seven-figure exit after scaling Planet Ballroom into a nationally recognized brand
• Built and mentored teams across multiple states, employing 50+ professionals at peak operations

Franchising & Expansion

As Planet Ballroom grew, Thomas entered the world of franchising — learning firsthand how systems, leadership, and consistency must scale together.

• Launched and grew a franchise system to 23 territories across NC, SC, GA, FL, AL, and TX
• Personally mentored 23 franchisees, guiding operations, leadership, marketing, and growth strategy
• Engineered the industry’s first tech-forward, automated franchise training ecosystem, reducing onboarding time and increasing operational consistency across markets

Sales, Marketing & Technology Innovation

Rather than outsourcing growth, Thomas learned to build marketing and sales systems internally — long before “automation” became a buzzword.

• Architected a sales and marketing system enabling 10,000+ transactions per year, executed by non-sales staff, with average sale values of $250–$1,200
• Developed the pioneering Ballroom Boost™ mobile app (2011) — introducing features more than a decade ahead of industry norms to enhance customer experience, sales, and multi-unit operations

These lessons now inform the Unbreakable Marketing Machine™ and the marketing frameworks taught inside Lemonade Maker®.

Real Estate Development & Investment

During the economic downturn of 2009, Thomas expanded into commercial real estate — learning how physical assets, leverage, and long-term positioning intersect with business strategy.

• Commercial real estate investor who more than doubled an initial $1.4M investment in under seven years
• Acquired, renovated, and revitalized notable historic commercial properties in Charlotte and Atlanta

Leadership, Media & Production

Beyond business operations, Thomas has spent years designing experiences — on stage, on camera, and in live environments — where clarity and transformation happen in real time.

• Executive Producer and Host of dozens of black-tie galas, stage productions, and large-scale events at venues including The Ritz-Carlton and The Ballantyne
• Creator and producer of multiple business media platforms, including:
• Lemonade Maker® LIVE (40K+ YouTube subscribers)
• The Mad Hatter Chronicles™ Podcast
• A multi-book entrepreneurial series exploring psychology, innovation, and leadership

Civic Leadership & Recognition

Thomas also believes that leadership extends beyond business.

• Chairman of Operation Sight, a Charleston-based nonprofit delivering vision-restoring surgeries to those in need
• Young Entrepreneur Council (YEC) Member-Elect (2015–2025) — an invitation-only organization for high-growth founders under 40 who have achieved seven-figure scale

The Work Today

Today, Thomas serves as a mentor and guide to entrepreneurs who feel stuck, misled, or overwhelmed — not because they lack effort, but because they were never taught how to think, build, and sequence growth correctly.

Through Lemonade Maker® Strategies, he helps founders:

• See clearly under pressure
• Build innovation, marketing, and systems in the right order
• Escape Mad Hatter Syndrome™
• And turn challenges into durable advantage

This is the work he wishes he had earlier — and the work he now guides others through.