AUTHENTIC EXPERIENCE VS CONARTISTS
FAKE GURU LED YOU ASTRAY WITH BAD BUSINESS ADVICE?
All charisma, no credibility. They sell shortcuts they’ve never taken—so stop following the fakes and start learning from the real builders.
"Be cautious of the coach who’s never fought a real battle."
—Thomas Minieri
FAKE GURUS: EXPOSED!
Most fake gurus never earned the right to teach. They skip the real stages of entrepreneurship — the ones outlined in Lemonology® Strategy No. 92: The Flight of the Entrepreneur.
Real founders walk the path:
Apprentice → Warrior → King → Sage
They learn, fight, build, and then teach.
Fake gurus skip the middle — jumping from apprentice to sage — pretending to be wise without ever doing the work.
Be cautious of anyone who claims success but has no scars to prove it. And puffed up LinkedIn profiles don't count.
Five Warning Signs
- “I’m a 6X Founder.” More like six startups that produced nothing.
- “I’m a Serial Entrepreneur.” Starts everything, finishes nothing.
- “This One Method Made Me Millions.” If true, why not just do it again instead of hocking $99 courses?
- “I’m a Business Coach Who Helps Coaches Become Coaches.” Ah yes... the pyramid of nonsense.
- “I Cracked the Code to Success.” There is no code — only grind.
Fake gurus don’t build legacies. They build illusions.
If you’ve been misled, it’s time to course-correct — and learn from someone who’s actually built real companies, survived real storms, and earned the right to teach.
