AUTHENTIC EXPERIENCE
FAKE GURU LED YOU ASTRAY WITH BAD BUSINESS ADVICE?
They promise million-dollar secrets, quick wins, and shortcuts to success — but behind the curtain, most have never built anything real. Discover the truth about what separates real founders from the fakes — and why skipping the hard stages always leads to bad advice.
"Be cautious of the coach who’s never fought a real battle."
—Thomas Minieri
FAKE GURUS: EXPOSED!
Most fake gurus never earned the right to teach. They skip the real stages of entrepreneurship — the ones outlined in Lemonology® Strategy No. 92: The Flight of the Entrepreneur.
Real founders walk the path:
Apprentice → Warrior → King → Sage
They learn, fight, build, and then teach.
Fake gurus skip the middle — jumping from apprentice to sage — pretending to be wise without ever doing the work.
Be cautious of anyone who claims success but has no scars to prove it.
Five Warning Signs
- “I’m a 6X Founder.” More like six startups that produced nothing.
- “I’m a Serial Entrepreneur.” Starts everything, finishes nothing.
- “This One Method Made Me Millions.” If true, why not just do it again instead of hocking $99 courses?
- “I’m a Business Coach Who Helps Coaches Become Coaches.” Ah yes... the pyramid of nonsense.
- “I Cracked the Code to Success.” There is no code — only grind.
Fake gurus don’t build legacies. They build illusions.
If you’ve been misled, it’s time to course-correct — and learn from someone who’s actually built real companies, survived real storms, and earned the right to teach.
